Company Background

FohBoh, Inc., is a cutting edge social Web technology company dedicated to providing social business products and service solutions to the $1.2 trillion foodservice industry. Social CRM — sometimes referred to as CRM 2.0 — integrates social media, digital media and social networking platforms into customer relationship and retention management systems. FohBoh, beginning with its pioneering foodservice industry community, is creating a Foodservice Social Operating System to be shared industry wide.

Our Mission

Our mission is to build the world's largest, vibrant and vital online community to help restaurant professionals worldwide. We provide unparalleled social Web technology and services to the restaurant and foodservice industries.

The Restaurant Community — FohBoh.com^®

FohBoh ("Front of House", "Back of House") is the leading social-business community for the foodservice industry. This social-business network and community provides restaurant operators, owners, managers, hourly (FOH & BOH) staff, manufacturers, vendors, consultants and others who support the foodservice industry worldwide a unique Community of Practice that facilitates connection, communication and peer-to-peer collaboration online. FohBoh members are becoming the Voice of the Restaurant Industry^® because online communities are defining future products and services.

If you are employed by or associated with this enormous and incredible industry, FohBoh is your online and virtual "water cooler." Here you can connect with other restaurant professionals, voice your opinions, network, find resources, and do business. We are passionate about providing the most thriving and vibrant online community.

FohBoh has over 40,000 registered members, dozens of affiliates and content partners. We are now able to reach millions of foodservice influencers worldwide through our newsletter, community forums, blogs, RSS news feeds and visitors. We are extending our reach, gaining influence and expanding our digital footprint daily with our social Web connections (Facebook, LinkedIn, Twitter etc...)

FohBoh Family of Foodservice Communities:

• FohBoh.com — The Restaurant Network and Community
  
  
• FohBohChef.com — The Chef Community
  
  
• FohBohWine.com — The Wine Community
  
  
• Biteclub.com — Uniting the Food + Bar Culture
  
  

Smarter Restaurant™ - Social Web Technology

Our commitment to the foodservice industry goes beyond the social-business networking and the FohBoh family of online communities. We view the world through a social Web perspective and have created business solutions for restaurants.

FOHBuzz™ — Our Front of House Buzz (FOHBuzz) monitoring platform was designed and developed specifically for the restaurant and foodservice industries. Its unique web crawler grabs relevant data from thousands of sites including review sites, social sites, location based services, photo sharing sites and blogs. FOHBuzz then presents its findings to you in an organized dashboard. It utilizes the power of natural language processing technology and sentiment analysis as a means of providing up-to-date contextual information about your brand online.

FOHMedia™ — Our Front of House Media Service (FOHMedia), has been developed specifically to fit the needs of restaurant brands. Our team of social media analysts and practitioners all have extensive experience in front of house operations and are proficient in the constantly-changing social media landscape.

Our FOHMedia team becomes a full extension of your marketing department, coordinating, collaborating and executing on your brand's social media strategy. Social media is more about conversations than campaigns. With this in mind, we developed a cyclical process, a never-ending search for engagement and relationship building, which leads to an identifiable and sustainable ROI.

FOHMail™ — FohBoh's mission is to provide cutting-edge social web technology for the restaurant and food service industry. From that standpoint, we take on traditional email customer management by integrating email with social media tools and intelligence.

FOHMail enables you to combine your social media and email efforts resulting in more relevant messages, a larger reach, and time saved. With FOHMail you can share and cross-promote content between email and social sites, like Facebook and Twitter, while populating your database with fans and followers.

FOHCus™ — Foodservice industry insights and custom research. Using our proprietary technologies, domain expertise and experience with social media, we provide manufacturers with customer (B2C+B2B) sentiment relating to their brands. From online panels and surveys to real-time conversations using FOHBuzz. If you are interested in what people want to eat tomorrow, perhaps we can help.

FohBoh Social Marketplace

The first marketplace where branded food and beverage manufacturers can meet restaurant operators, share valuable insights and engage interactively. It's where restaurant operators find tested recipes and learn by using video training materials. Here manufacturers can optimize their relationships, share product ideas and offer rebates to their customers. Social Web solutions become powerful business utilities helping restaurants operate more efficiently and ultimately, more profitably. 

The FohBoh social marketplace enables manufacturers to build loyalty and sales in a more direct, efficient and cost-effective manner.  We provide today's foodservice marketers with a wide array of advertising, direct marketing, public relations, research and social media.

The FohBoh Social Marketplace provides today's foodservice marketers with a wide array of advertising, direct marketing, public relations, research and social media.

Social Marketplace Features:

Recipes	Instructional Videos
Promotions	Newsletters
Discounts & Rebates	Directory/Contacts
Specialty Goods	Profile Page
Photo Library	Blogs
New Products	Discussions
Product Knowledge Center	Forums

FohBoh History